Advertising Campaign: Honda CR-Z
Student Work
Student Work
This was my Final Advertising Project at Murray State University. My group and I chose the Honda CR-Z to design an advertising campaign around. The CR-Z is the first of its kind; it is half hybrid, half sports car. We chose a clean design with negative space to show off the attractive body of the car and so that the message would be clear, "Honda CR-Z: A New Meaning of Savvy". We also labeled the car a "HySport" hoping to coin a new term and a new type of car. In our campaign Honda's advances in Formula One are highlighted, mainly to attract men.
This is a glimpse of the ads and content that were composed for the project. For the purpose of this project, the advertisements and content were equally important.
***This is not endorsed or created by Honda. Any other company or event mentioned in this project has not been endorsed. This material is for a college student project only.
This is a glimpse of the ads and content that were composed for the project. For the purpose of this project, the advertisements and content were equally important.
***This is not endorsed or created by Honda. Any other company or event mentioned in this project has not been endorsed. This material is for a college student project only.
